WE EXIST TO CONNECT INNOVATIVE GLOBAL BRANDS
TO THE POWER OF MOTORSPORT
SPONSORSHIPS, THAT SIMPLY SEEK TO PUT
A LOGO ON
APPROACH AND INDEPENDENT STATUS MEANS WE CAN BE
THE RIGHT PARTNERSHIP FOR YOU...
ARE YOU WAITING FOR?
LETS GO RACING GLOBAL?
We combine relationships at the highest level of the sport together with 35 years of experience in the technology industry to create winning partnerships.
Our approach is firmly rooted in consultation and collaboration. We place your brand at the forefront, working diligently to identify the perfect partner that will elevate your brand's value across multiple dimensions – be it commercially, in marketing initiatives, or through meaningful social impact. We believe that the key to success lies in nurturing partnerships that are not only lucrative but also align with your brand's core values and objectives.
We're not just about forming connections; we're about building lasting and prosperous relationships that drive results in today's ever-evolving business landscape.
Rob Scott and Kurt Haller lead our passionate team at Lets Go Racing. Racing isn't just a sport for us; it's ingrained in our DNA. Rob's journey began as a Formula 1 test car driver for Ferrari from '77 to '81, followed by the Le Mans series from '81 to '83. These racing origins ignited his fervour for rapidly growing high-potential companies. Launching his first startup at the age of 25, Rob has since played pivotal roles in nine startups and led four corporate restarts during his remarkable 35-year career in technology and cybersecurity leadership. Kurt brings a wealth of expertise in marketing, sales, and technology to the mix. The synergy between Rob's racing background and Kurt's multifaceted skills forms the core of our team. The fusion of technology, cybersecurity, and motorsport defines our approach. We see racing as a space where human innovation and technological performance merge. Leveraging principles honed in the cybersecurity and technology sectors, we've embarked on a mission in the F1 world to create enduring partnerships that create long-term success.
The sport of F1 has the following:
Chief Marketing Officer and EVP of Cognizant
“Diversity and inclusion is at the core of Cognizant's values so it was important that we found an F1 partner that share our mission to promote a culture of diversity and equity on and off the track.
Lets Go Racing diligently aligned our values and fit with F1 teams, and introduced us to Aston Martin as they have a strong history of promoting diversity and inclusion amongst their workforce, fanbase, and partner community.”