We exist to connect innovative global brands
to the power of motorsport
ABOUT LETS GO RACING GLOBAL
We combine relationships at the highest level of the sport together with 35 years of experience in the technology and cyber security industry.
RACING IS IN OUR DNA
Rob Scott's journey began as a Formula 1 test car driver for Niki Lauda at Ferrari from '77 to '81, followed by the Le Mans series from '81 to '83. These racing origins ignited his fervour for rapidly growing high-potential companies.
TEAM AGNOSTIC APPROACH
Our transparent approach and independent status means we can be team agnostic, discovering the right partnership for you in motorsport whether that be in Formula 1, Formula-E, Extreme-E, Indycar, and MotoGP.
WINNING PARTNERSHIPS
Our approach is firmly rooted in consultation and collaboration. We place your brand at the forefront, working diligently to identify the perfect partner that will elevate your brand's value across multiple dimensions – be it commercially, in marketing initiatives, or through meaningful social impact.
LONG-TERM SUCCESS
Leveraging principles honed in the cybersecurity and technology sectors, we've embarked on a mission to create enduring motorsport partnerships that create long-term success.
We discover the right partnership and team for you
by understanding your business goals and objectives
DISCOVERY QUESTION 1
TARGET AUDIENCE
DISCOVERY QUESTION 2
GEOGRAPHIC COVERAGE
DISCOVERY QUESTION 3
SALES GROWTH
DISCOVERY QUESTION 4
BRAND VISIBILITY
DISCOVERY QUESTION 5
CLIENT ENTERTAINMENT
DISCOVERY QUESTION 6
PLANS TO GO PUBLIC
About Us
Rob Scott and Kurt Haller lead our passionate team at Lets Go Racing.
Rob's journey began as a Formula 1 test car driver for Ferrari from '77 to '81, followed by the Le Mans series from '81 to '83.
These racing origins ignited his fervour for rapidly growing high-potential companies. Launching his first startup at the age of 25, Rob has since played pivotal roles in nine startups and led four corporate restarts during his remarkable 35-year career in technology and cybersecurity leadership.
Kurt brings a wealth of expertise in marketing, sales, and technology to the mix. The synergy between Rob's racing background and Kurt's multifaceted skills forms the core of our team.
The fusion of technology, cybersecurity, and motorsport defines our approach. We see racing as a space where human innovation and technological performance merge.
We are thrilled to be the title partner of Aston Martin Cognizant Formula One™ Team. Our global brands have much in common. We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front.
We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences. None of this would've been possible without Rob and Kurt at Lets Go Racing. They found a team that seamlessly aligned our values and growth plans with an F1 team.”
BRIAN HUMPHRIES
Former CEO of Cognizant