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Green and Blue F1 Lets Go Racing Car

More than a logo on a car

Discover a winning partnership that drives commercial success and a positive return on investment through the power of motorsport

We exist to connect innovative global brands

to the power of motorsport

Set of motorsport tires lined up

ABOUT LET'S GO RACING GLOBAL

We combine relationships at the highest level of the sport together with 35 years of experience in the technology and cyber security industry. 

RACING IS IN OUR DNA

Rob Scott's journey began as a Formula 1 test car driver for Niki Lauda at Ferrari from '77 to '81, followed by the Le Mans series from '81 to '83. These racing origins ignited his fervour for rapidly growing high-potential companies.

TEAM AGNOSTIC APPROACH

Our transparent approach and independent status means we can be team agnostic, discovering the right partnership for you in motorsport whether that be in Formula 1, Formula-E, Extreme-E, Indycar, and MotoGP. 

WINNING PARTNERSHIPS

Our approach is firmly rooted in consultation and collaboration. We place your brand at the forefront, working diligently to identify the perfect partner that will elevate your brand's value across multiple dimensions – be it commercially, in marketing initiatives, or through meaningful social impact.

Formula 1 car racing on circuit in the rain

LONG-TERM SUCCESS

Leveraging principles honed in the cybersecurity and technology sectors, we've embarked on a mission to create enduring motorsport partnerships that create long-term success.

We discover the right partnership and team for you

by understanding your business goals and objectives

DISCOVERY QUESTION 1

TARGET AUDIENCE

DISCOVERY QUESTION 2

GEOGRAPHIC COVERAGE

DISCOVERY QUESTION 3

SALES GROWTH 

DISCOVERY QUESTION 4

BRAND VISIBILITY

DISCOVERY QUESTION 5

CLIENT ENTERTAINMENT

DISCOVERY QUESTION 6

PLANS TO GO PUBLIC

About Us

Rob Scott and Kurt Haller lead our passionate team at Let's Go Racing.

 

Rob's journey began as a Formula 1 test car driver for Ferrari from '77 to '81, followed by the Le Mans series from '81 to '83.

 

These racing origins ignited his fervour for rapidly growing high-potential companies.  Launching his first startup at the age of 25, Rob has since played pivotal roles in nine startups and led four corporate restarts during his remarkable 35-year career in technology and cybersecurity leadership.

 

Kurt brings a wealth of expertise in marketing, sales, and technology to the mix. The synergy between Rob's racing background and Kurt's multifaceted skills forms the core of our team.

 

The fusion of technology, cybersecurity, and motorsport defines our approach. We see racing as a space where human innovation and technological performance merge.

Rob Scott wearing suit and tie, Kurt Haller wearing bow tie and smiling
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What are you waiting for?

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We are thrilled to be the title partner of Aston Martin Cognizant Formula One™ Team. Our global brands have much in common. We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front.

 

We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences. None of this would've been possible without Rob and Kurt at Let's Go Racing. They found a team that seamlessly aligned our values and growth plans with an F1 team.”

BRIAN HUMPHRIES

Former CEO of Cognizant

A Platform with Global Visibility

10

FORMULA 1 TEAMS

20

DRIVERS

12

MONTHS

24

RACES